Scandinavian apparel brand J.Lindeberg has named Henrik Bunge as its new Chief Executive Officer. Bunge will officially assume the role on April 1, 2027.

Leadership Background and Executive Experience

Bunge transitions to J.Lindeberg following a 12-year tenure as Chief Executive Officer at Björn Borg. His career across the fashion and sportswear industries includes senior executive positions at Peak Performance, Adidas Group, and Hästens.

Speaking on behalf of the Board of Directors of J.Lindeberg, Lise Kaae addressed the appointment:

"We are pleased to welcome Henrik to J.Lindeberg. He brings a strong understanding of both the industry and what it takes to develop and build successful brands. We believe he is the right person to lead J.Lindeberg forward, building on the foundation already in place while continuing to develop the business."

Incoming CEO Statement

Bunge expressed enthusiasm for taking leadership of the Stockholm-founded brand in the spring:

"J.Lindeberg is a brand with a distinctive identity, a strong heritage and great potential. I have followed the company for many years and have great respect for what has been built. I look forward to getting to know the organization, working with the team and continuing to strengthen the brand and develop the business. I really can't wait to get started."

Global Operations and Brand Reach

Founded in Stockholm, Sweden, in 1996, J.Lindeberg launched with the goal of integrating style and energy into golf apparel. It has since grown into a global sportswear lifestyle brand that bridges fashion and sports.

The company's footprint includes:

• Global Presence: Distribution in over 35 countries.
• Retail Stores: 157 standalone stores across major international cities, including Copenhagen, Hong Kong, and Shanghai.
• Showrooms: Locations in Stockholm, Oslo, London, New York, Munich, Salzburg, and Zürich.
• Wholesale Distribution: Products available across nearly 2,000 retail locations, including high-end department and specialty stores worldwide.