In 2008 he launched Golf Industry Central (And Cofounded Golf Industry Asia in 2024) as the leading news and information resource for the golf industry in Australasia. Our Virtual Marketing Assistant service provides cost-effective marketing advice and support for golf-related businesses. The idea for Golf Industry Central stemmed from 18 years of working with two of the largest golf course management companies in the world – American Golf Corporation and Clubcorp.
There was a free-flowing ‘Intranet’ within these organisations that allowed employees to share best operational practices and resources. An innovative and experienced golf marketer, I was hand-picked by American Golf Corporation, the largest golf management company in the year 2000, to improve the performance of its first Australian courses on the Gold Coast. He was chosen because of my track record of finding creative opportunities to increase revenue at American Golf’s clubs.
Please contact Mike if you need help with your golf-related business with marketing, management, or operational needs.
