GolfStar and Caddies founder Tony Trigell surrounded by Fred Lundqvist (left) and Ashkan Senobari (right) from the investment firm Hanover Investors. Hanover will inject over 100 million SEK into Caddies / GolfStar to accelerate the group's growth, primarily within golf facilities.
London-based investment firm Hanover Investors ("Hanover") has become the new principal owner of Caddies Europe AB ("Caddies"), the parent company behind GolfStar. The partnership injects over SEK 100 million in capital to accelerate growth, focused on integrating additional golf facilities into the group while continuing to invest in existing operations.
The financial terms of the transaction were not disclosed.
The ownership change will not impact daily operations. Memberships, bookings, and partner agreements remain unchanged, and the existing management team—many of whom have been with the business since 2012—will continue running the courses and services.
Founder Tony Trigell retains his role as CEO alongside a significant ownership stake.
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"This is a milestone for Caddies, and particularly for GolfStar. Hanover shares our view of what this business can become. Our mission is unchanged: we will continue to run and develop our businesses, now with the capital and experience to take the next step faster," said Tony Trigell, founder and CEO of Caddies. |
Caddies has evolved from a Swedish operator into a broader golf services group encompassing course operations, maintenance, and digital services. GolfStar currently operates 30 courses across 25 facilities in Sweden, Finland, and Spain, serving more than 20,000 members.
The group projects revenue of approximately SEK 300 million in 2026, serving over 100,000 golf customers and partnering with more than 300 facilities across its subsidiaries. Its portfolio includes GolfStar, Cloud Golf Club, TopTee Greenkeeping, Företagsgolfen, SmartGolfa, Greenfee Now, Golfresan on Tour, OnTag, and The Bucket Pros.
Expansion will center on enhancing existing facilities, adding new locations within current markets, and eventually exploring further European markets.
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"Golf rewards patience and discipline, and so does good ownership. Caddies has a strong team, well-run facilities and loyal members. We shall be a long-term partner who invests in the courses and the playing experience, supporting Tony and the team as the business grows with new clubs and partnerships, both at home and abroad," said Ashkan Senobari, partner at Hanover. |
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"This is good news for our members and partners. With Hanover as a long-term owner, we are better positioned to continue investing in our facilities, our offering and our employees, and to introduce our model to more golf facilities," said Stefan Brikell, CEO of GolfStar Europe. |
