TaylorMade’s iconic Kingdom custom-fitting experience has officially arrived in the UK for the first time, with The Grove becoming home to The Kingdom at The Grove, the company’s first UK-based performance fitting facility.
Announced towards the end of 2025, the landmark partnership brings one of golf’s most renowned fitting environments from its original home at TaylorMade’s global headquarters in Carlsbad, California, to one of Europe’s leading luxury golf resorts.
The Kingdom has built a reputation as one of the game’s premier fitting destinations, having welcomed some of the sport’s biggest names, including Scottie Scheffler, Rory McIlroy, Tommy Fleetwood and Charley Hull. Designed to serve golfers of all abilities, the facility has become synonymous with elite-level club fitting and performance analysis.
The new UK venue replicates many of the offerings available at TaylorMade’s US headquarters. Golfers visiting The Kingdom at The Grove will have access to experienced fitters and cutting-edge technologies, including Trackman, Foresight, GEARS and Quintic, alongside TaylorMade’s complete product range for testing and custom fitting.
With bookings having opened last month, Joel Westwell, Director of Golf at The Grove, explained why the partnership is a natural fit for the resort and how it will enhance the overall guest experience.
Asked why The Kingdom is the right fit for The Grove and why now is the ideal time for the partnership, Westwell said:
“The alignment is natural. Both The Grove and TaylorMade operate at the premium end of the market and are focused on innovation, performance and experience.
“The timing is right because the modern golfer is increasingly engaged in improvement and customisation, so The Kingdom at The Grove allows us to elevate our offering beyond a traditional resort experience and position us as a true performance destination, not just a place to play.”
Westwell believes the arrival of The Kingdom will deepen golfers’ engagement with The Grove while complementing the resort’s broader appeal.
“The Grove has always been far more than just a place to play golf. We’re a complete resort experience spanning dining, spa, meetings and events. The introduction of The Kingdom at The Grove adds another compelling dimension to that offer, rather than redefining it entirely.
“For golfers specifically, it will deepen engagement by giving them the opportunity to not only play the course, but also improve, be custom fitted and better understand their performance. It creates a more rounded and personalised golf journey that complements everything else we offer on site.
“Ultimately, it strengthens our position as a destination where guests can come for a variety of reasons, with golf and performance sitting seamlessly alongside the broader resort experience.”
According to Westwell, maintaining the golf course as the centrepiece of the resort experience has been a key priority throughout the project.
“It comes down to alignment and collaboration from the outset. We’ve worked closely with TaylorMade to ensure a shared understanding that the golf course remains at the heart of The Grove experience, with The Kingdom designed to enhance, not compete with it.
“The focus of The Kingdom at The Grove is custom fitting and performance which gives golfers a deeper understanding of their equipment and how it supports their game on the course. It’s about creating a natural link between performance and play, where one directly enhances the other.
“By keeping the guest journey front of mind, we’ve created something that feels fully integrated, where each element adds value to the overall experience rather than operating in isolation.”
Sustainability has also played a significant role in the development of the facility.
“Sustainability has been a key consideration since the project started. The building itself has been constructed to the highest environmental standards, incorporating a living roof, solar panels and an abundance of natural light to reduce energy consumption and integrate seamlessly into the landscape. Over 40 trees have also been planted during the build and it supports The Grove’s wider sustainability campaign, ‘A Greener Grove’.
“It’s about delivering a world-class performance environment in a way that is thoughtful and responsible, aligning with both The Grove’s and TaylorMade’s long-term commitment to sustainability.”
Westwell also highlighted the growing influence of technology on player development and how it fits within a premium resort environment.
“Technology is now central to the evolution of the game. Launch monitors, data analytics and simulation tools have transformed how golfers understand performance. In a resort environment, it should enhance accessibility and engagement without overwhelming the experience. The key is balance and using technology to educate and improve while still preserving the enjoyment and simplicity of playing the game.”
Looking ahead, Westwell sees performance, data and personalisation becoming increasingly important elements of The Grove’s golf offering.
“Performance, data and personalisation will sit at the heart of how we evolve the golf experience at The Grove. In partnership with TaylorMade, The Kingdom at The Grove allows us to deliver a level of insight and precision that simply hasn’t been accessible in a resort environment before.
“Success is about seamlessly integrating that into the wider guest journey where fittings, coaching and on-course play are all connected, and every golfer leaves with a better understanding of their game.
“Ultimately, success looks like The Grove being recognised not just as a world-class place to play, but as a leading performance destination, setting a new benchmark for how golfers experience and improve their game.”
The launch of The Kingdom at The Grove marks a significant milestone for both TaylorMade and The Grove, bringing one of golf’s most prestigious fitting experiences to the UK for the first time and further strengthening the resort’s position as a premier destination for golfers seeking both luxury and performance.
