Club Benchmarking EMEA has appointed experienced club manager Chris White as its new UK Sales Manager. Joining the company in early 2027, White will oversee UK growth initiatives, assisting facility leaders with data and insight to improve decision-making, performance, and long-term planning.

The appointment expands Club Benchmarking EMEA's support structure for club managers, boards, and committees across the region.

Operational and Leadership Experience

White is currently the General Manager at Hunstanton Golf Club. His background includes operational management and financial oversight, with achievements such as:

• Establishing financial self-sufficiency through subscription revenue and securing investment funds.
• Managing major capital projects, including a full clubhouse refurbishment and halfway house construction.
• Supporting governance, financial reporting, and modernization of management systems.
• Developing operational teams across departments.
• Helping host the 119th R&A Women’s Amateur Championship in 2022.

In his new role, White will partner with UK clubs to implement Club Benchmarking EMEA’s core services, which include benchmarking, asset evaluation, capital strategy modeling, strategic planning support, and member surveys.

Governance and Playing Credentials

White holds positions at board, managerial, and player levels:

• Peterborough Milton Golf Club: Non-Executive Director and Chairman of Greens.
• County Golf: Captain of the Northamptonshire Men’s First Team and a plus-handicap player.
• Professional Affiliations: Member of the Golf Club Managers’ Association (GCMA) and the Club Management Association of Europe (CMAE).

His professional qualifications include the CMAE Club Management Diploma, completion of Parts 1, 2, and 3 of the Management Development Programme, the Golf Management programme, and a BSc in Business Management from the University of East Anglia.