In a move set to redefine the intersection of luxury travel and athletic performance, adidas Golf and Costa Navarino Golf have officially entered into a first-of-its-kind long-term partnership.
The collaboration unites two industry titans: adidas Golf, a global leader in golf retail, and Costa Navarino, recently crowned the "World’s Best Golf Venue" at the 2025 World Golf Awards. The agreement is built on a shared foundation of sustainability, inclusivity, and cultural heritage, aiming to expand the reach of the sport to diverse global audiences.
A cornerstone of the agreement is the integration of high-end adidas apparel into Costa Navarino’s retail landscape. This includes a landmark development at The Bay Clubhouse, which has become one of only nine outlets in Europe authorized to carry the prestigious adidas Originals Collection.
The partnership focuses on:
David Ashington, General Manager at Costa Navarino Golf, emphasized the strategic alignment of the two brands:
"We are delighted to have teamed up with adidas Golf in a collaboration that brings together two brands sharing the values of excellence, innovation, and sustainability. This partnership enhances the retail and overall guest experience... while allowing us to connect with new and existing audiences worldwide."
Chris Hedderman, Marketing & Product Director for adidas Golf, highlighted the destination’s unique appeal:
"Costa Navarino is an exceptional golf destination, combining world-class courses with a luxury hospitality and retail environment that is a perfect fit with the adidas Golf brand. The international profile of the destination’s audience... makes Costa Navarino a natural partner."
Located in the Messinia region of Greece, Costa Navarino features four signature 18-hole courses:
Beyond the greens, the destination offers a robust hospitality ecosystem including Mandarin Oriental, W Costa Navarino, The Romanos, and The Westin Resort. By leveraging professional athlete profiles and cross-brand engagement, the partnership aims to elevate the profile of Greek golf on the world stage while maintaining a steadfast commitment to the authentic heritage of the Peloponnese.
