A new, sustainable golf tee made from upcycled coffee grounds is officially entering the Swedish market. Designed to replace traditional plastic and wood accessories on the green, GreenUp’s coffee-based tees offer a circular alternative by repurposing coffee waste as a raw manufacturing material.
Before making its way to Sweden, the product earned notable international acclaim. At the PGA Show 2025, GreenUp was named "Best New Product."
In addition to industry awards, the tees have established a firm footing on professional tours. GreenUp serves as the official supplier of golf tees to Dansk Golf, with its products used during tournament play in Denmark across the ECCO Tour, the HotelPlanner Tour, and the DP World Tour.
Following its European momentum, the brand is targeting Swedish fairways. Distributor ML Golf Collective signed an exclusive distribution agreement to introduce GreenUp's lineup to Swedish golf clubs, pro shops, and individual players.
The Swedish commercial launch is already underway, and a growing list of courses has added the eco-friendly tees to their pro shop inventories.
Early adopters among Swedish clubs include:
