
York-based digital agency Agency51 has been selected by Dunlop Golf Europe to support the ongoing development of its B2B ecommerce platform.
Under the partnership, Agency51 will execute a development roadmap for Dunlop Golf Europe's existing site, adding new functionality, technical integrations, and user experience updates. Agency51 specializes in ecommerce development using the BigCommerce platform, as well as digital marketing and design.
The collaboration aims to build upon Dunlop Golf Europe’s current B2B digital infrastructure to support its trade customers.
"At Dunlop Golf Europe, we pride ourselves on delivering a first-class B2B ecommerce experience and are continually looking for ways to improve it," said Luke Cloughton, Head of IT at Dunlop Golf Europe. "Agency51’s expertise, proven track record and deep understanding of BigCommerce made them the ideal partner to help us continue evolving our platform."
The appointment follows several industry recognitions for Agency51, including two B2B Excellence Awards and a Commerce Creative Problem Solving Award for its work within the B2B ecommerce sector and on the BigCommerce platform.
"As BigCommerce B2B specialists, we’re looking forward to bringing our experience and technical expertise to help evolve an already outstanding platform and support Dunlop Golf Europe’s continued success," said Daniel Warren, Managing Director at Agency51. "We’ve long admired Dunlop Golf Europe’s approach to B2B ecommerce, so partnering with the team on the next phase of their ecommerce journey is incredibly exciting."
Based in York, Agency51's client history includes organizations such as Autohorn, York Gin, Timothy Taylor’s, and Bauer Media.
Source: Prolific North
