Michael Walker, CEO of SYNLawn UK, said: “We have selected Azalea for their powerful media playbook and enhanced golf venue network across our target regions. We look forward to working with the team as we forge a strong footprint in UK and European markets.”
SYNLawn UK, a leading supplier of custom-fit sustainable artificial turf solutions, has announced the appointment of PR and marketing specialists Azalea to spearhead its ambitious push into the UK and European golf sectors.
Part of the Sport Group family, SYNLawn is leveraging its rich history in high-specification surfaces to revolutionize the perception and use of artificial turf in golf. The company provides groundbreaking, performance-based solutions for high-profile clients globally.
SYNLawn’s profile has been significantly raised since 2024 through its role as the official synthetic surface partner of the TGL (TMRW Golf League). This innovative indoor golf league, fronted by golf icons Tiger Woods and Rory McIlroy, combines traditional play with simulator technology, placing SYNLawn's hyper-realistic products—such as its flagship artificial green surface, Precision Putt™—firmly in the spotlight.
With a growing number of early-adopting venues in the UK and Europe already working with SYNLawn UK to enhance playing experiences, the company is now scaling its aspirations across the continent.
Azalea's mandate will be to build awareness and educate the market on the technological advancements, sustainability benefits, and commercial value of integrating the "most advanced turf on earth." The goal is to facilitate the delivery of high-quality, year-round practice and performance areas for:
Michael Walker, CEO of SYNLawn UK, commented on the strategic decision: “We have selected Azalea for their powerful media playbook and enhanced golf venue network across our target regions. We look forward to working with the team as we forge a strong footprint in UK and European markets.”
Sean Noble, CEO of Azalea, expressed enthusiasm for the partnership: “Azalea is delighted to be working with Michael and the team at SYNLawn UK. As they near completion on some high-profile projects, we look forward to bringing these stories to life and developing further commercial opportunities and driving a deeper industry stakeholder understanding of the many benefits of adopting their artificial turf solutions.”
Azalea boasts an international portfolio that includes high-end golf clubs and resorts, alongside highly respected golf industry brands such as OGIO, PLATFORM Golf, and Elevate Golf.
